Over the past decade-plus, we’ve understandably spent countless staff hours and resources building channel-credit models that attempt to account for every touchpoint in the audience consideration and conversion set.
And that makes sense. We’ve had the tools at our disposal to help us do that, so why not? But the game is changing. Audience demand for privacy is resulting in the elimination of key tracking mechanisms. During this session, you'll learn what's at-play and what's most important to implement now so you're ahead of change rather than playing catch-up later.
Presented by Elyse Wallnutt, Founder Agility Labs Consulting.
