Email Deliverability Essentials
Deliverability is the foundation for success with email campaigns. In this course we walk through things you can do to help maintain a healthy email sender reputation.
Strategies for Effective Email Deliverability
This course covers various aspects of email deliverability, focusing on strategies to improve inbox placement and sender reputation.
It addresses domain authentication, including SPF, DKIM, and Return Path setup, and discusses the importance of inbox placement, welcome emails, segmentation, bounces, suppressions, and spam traps.
The course also highlights the significance of master opt-ins, data hygiene, and adapting to the email security requirements of various email service providers. It emphasizes the partnership between Engaging Networks and clients for optimal deliverability, offering guidance, support and tools to ensure effective email campaigns.
Course Time: 45 Minutes.
It addresses domain authentication, including SPF, DKIM, and Return Path setup, and discusses the importance of inbox placement, welcome emails, segmentation, bounces, suppressions, and spam traps.
The course also highlights the significance of master opt-ins, data hygiene, and adapting to the email security requirements of various email service providers. It emphasizes the partnership between Engaging Networks and clients for optimal deliverability, offering guidance, support and tools to ensure effective email campaigns.
Course Time: 45 Minutes.
Course curriculum
-
1
Email Deliverability Essentials
-
What Is Email Deliverability?
-
Understanding Domain Authentication
-
All About Inbox Placement
-
What Is A Seed List?
-
Increase Engagement With Welcome Emails
-
Why Segmentation Helps Deliverability
-
Managing Bounces and Suppressions
-
What Are Spam Traps?
-
Setting Your Master Opt ins
-
The Importance Of Data Hygiene
-
Mitigating Google & Yahoo Mailbox Policies
-
Further Resources
-