Google Analytics & Engaging Networks: What You Need To Know
Accredited Partner Cornershop Creative walk you through how to use GA4 successfully with Engaging Networks
Webinar Replay
With all the changes and the required upgrade to Google Analytics 4 (GA4), it can be overwhelming to know what to track and how to track it these days. Collecting basic web traffic metrics only paints half of the picture.
In order to get the full picture and optimize your website, pages, and forms for action, you'll need to set up analytics tracking for donation, advocacy, and event forms.
This will enable your nonprofit to better measure performance and make decisions based on how users are actually interacting with your forms.
During this session, we will discuss:
- The difference between Universal Analytics and GA4
- How to set up your GA4 property properly
- The importance of setting up conversion tracking
- How to integrate tracking on Engaging Networks domains
- How to setup custom conversion/ecommerce tracking for Engaging Networks forms
- How to track funnel progression in GA4
- And other examples of best practices in GA4
In order to get the full picture and optimize your website, pages, and forms for action, you'll need to set up analytics tracking for donation, advocacy, and event forms.
This will enable your nonprofit to better measure performance and make decisions based on how users are actually interacting with your forms.
During this session, we will discuss:
- The difference between Universal Analytics and GA4
- How to set up your GA4 property properly
- The importance of setting up conversion tracking
- How to integrate tracking on Engaging Networks domains
- How to setup custom conversion/ecommerce tracking for Engaging Networks forms
- How to track funnel progression in GA4
- And other examples of best practices in GA4
Course curriculum
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Webinar Replay
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Google Analytics & Engaging Networks: What You Need To Know
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