Grateful patient fundraising is one of the most powerful ways to connect clinical impact with donor generosity. But building a program that lasts—even beyond the initial welcome series—requires thoughtful planning, technology that scales, and ongoing stewardship.

In this session, we’ll walk through the foundational elements of a digital-first grateful patient fundraising strategy. We'll explore how you can automate, personalize, and sustain engagement from the first "thank you" through to recurring and major giving opportunities.
From our panel discussion with fundraising veterans within the healthcare philanthropy space, you’ll learn how to:

  • Implement the foundational elements for a sustainable digital-first grateful patient fundraising program, then how to measure and improve over time
  • Automate and personalize donor engagement to build lasting relationships and data-driven fundraising efforts, particularly among resource-strapped teams
  • Maximize retention and ROI for recurring and major giving opportunities
  • Develop a peer-to-peer fundraising strategy that turns your grateful patients into grateful fundraisers – by amplifying your patients’ stories, you can inspire change that may even save a friend’s life through early detection

Whether you're just launching your program or looking to increase retention and ROI, this workshop offers practical strategies and real-life examples to help you build a program that grows with your audience and your goals.