Tailor Your Donation Pages To Individual Donors

Most donation pages offer donors the same ask string regardless of their giving history. Next suggested gift (NSG) creates custom ask strings tied directly to a donor’s highest previous contribution (HPC).

Tailoring ask strings to each donor’s giving potential increases average gifts so you leave less money on the table. In this course we'll walk you through the entire process of setting up HPC and NSG, and show you how to integrate these tools into your Marketing Tools Email Broadcasts

Course curriculum

  • 1

    Setting Up Highest Previous Contribution & Next Suggested Gift

    • An Introduction to Highest Previous Contribution & Next Suggested Gift

    • Setting Up Highest Previous Contribution

    • Most Recent Contribution Option

    • Adding Next Suggested Gift To Your Pages
  • 2

    Using NSG With Marketing Tools

    • Adding Next Suggested Gift Strings to Marketing Tools Email Broadcasts