ENCC TO22 Session

In this session, we will showcase how to use profiles to present different donation experiences, why Animal Legal Defense Fund decided to move away from a unified donation form, and how they tested into this experience.

Presented at ENCC Toronto 2022 by Sean Wagman, Account Director, Digital, CCAH and Zakeia Rogers, Direct Marketing Manager, Animal Legal Defense Fund

Course curriculum

  • 1

    Case Study

    • Using Profiles to Present Custom Donation Form Experience

  • 2

    Reference Lesson

    • Creating Supporter Profiles