The Unified, Intuitive and Intelligent Audience Builder

A critical element of non-profit marketing communication is the ability to segment supporters into distinct audiences, which enables more personalized communication.

Personalized communication always leads to better marketing outcomes. Intelligent segmentation also helps to deliver effective analytics, reporting, and automated messaging.

Welcome to Segments, a unified and more powerful tool for segmenting your supporter data in Engaging Networks.

Course curriculum

  • 1

    Introduction

    • Introducing Segments
  • 2

    Pre-Defined Segments

    • Using Pre-Defined Segments
  • 3

    Custom Segments

    • Building Your Own Segments With My Segments
  • 4

    Applying Segments

    • Using Segments To Build Audiences In Marketing Tools