Boosting Campaign Performance with Split Test Fundraising Pages in Engaging Networks

This mini course is designed to help you optimize your fundraising efforts by using split testing (A/B testing) in Engaging Networks.

Split testing allows you to compare two or more versions of your fundraising pages to identify which design, messaging, or features resonate best with your donors. By testing different elements—such as donation amounts, images, or call-to-action buttons—you can make data-driven decisions that significantly improve conversion rates and overall campaign performance.