Webinar Replay

Forward Action’s Beth Miles (Digital Strategy Manager), went through everything you need to know to crack A/B testing to supercharge your digital campaigns.

An A/B test is where you compare two or more versions of something (eg. a webpage, email or Facebook ad) to see which performs better. Users are shown the versions at random, and statistical analyses are used to determine which gets more results.

This webinar shows you how to be systematic and prioritise your testing with a step-by-step process.

Course curriculum

  • 1


    • The Essentials Of A/B Testing - Forward Action