In this session, Rachel Allison and Ilana Schreiber from Fresh Eyes Digital (along with our own Sam Louk) will share their expert insights to help you tackle the challenges and seize the opportunities that come with year-end fundraising.
As veteran digital fundraising strategists, their guidance will be instrumental in ensuring your campaigns are optimized for success during the busiest time of the year. Key topics include:
- Planning Ahead: Why and how to prepare for year-end, set goals, and minimize stress during go time
- Campaign Messaging: Ensuring your case for giving is strong
- Audience Segmentation Strategy: Considerations, suggestions, and how to tailor (or not tailor) messaging
- Success stories: Features and tools in Engaging Networks that make all this work easier and more effective, including examples from other nonprofit organizations.
